Friday, June 20, 2008

Search Smart

Google is an amazingly powerful tool that we all use every day. But oftentimes, people don't get the results they want, or perhaps just not the best results. The trick to Google (or any search engine for that matter) is constructing your search terms carefully.

For example, say you're looking for job listings online. You might think that searching for "jobs" is a good thing to do. But you end up with literally a billion results. How do you sift through it? How do you know what's good and what's not? Are the advertised/sponsored links actually worth clicking on or are they just some schmoozy guy who paid $1/month for advertising? You just don't know.

The most important thing to do is to narrow your search. What kind of job are you looking for? What area of the country do you want to work in?

You can search "jobs" all day and get nowhere. But what if you're, say, experienced with technology and you want a job somewhere near Beverly Hills? Try searching for "IT jobs near 90210." The results you get are much clearer and much better suited to what you need.

I don't want to belabor the point. Just make your searches as specific as you can, and try not to fall into the traps that advertisers tend to lay for you.

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